SEO blog writing & long-form articles
Researched, EEAT-focused articles and guides built around real search intent.
SEO · AEO · GEO content strategy · Arabic & English
Content that ranks on Google and gets cited by AI.
We're a bilingual content team with 6+ years of experience helping iGaming, logistics, B2B and e-commerce brands grow their visibility with search-optimized, EEAT-focused content that converts.
6+Years in content
6#1 rankings on Google UAE
17K+Monthly users at Vervo
10+Industries served
What we offer
Built on substance,
not just keywords.
We plan and write content that is easy for readers, search engines and AI platforms to understand, then track how it performs and improve it.
AI search visibility (AEO & GEO)
Answer-ready structure so your content gets surfaced in AI Overviews, ChatGPT and Perplexity.
On-page optimization & keyword targeting
Titles, metas, headings, internal links and hub-and-spoke topic clusters.
Content audits
Clear, prioritized recommendations on what to update, merge, cut or create.
Technical writing
Complex topics like customs, bullion and formulation explained accurately and simply.
Product descriptions & landing pages
Conversion-focused copy in English and Arabic at full parity.
Performance tracking
GA4, Search Console and SEMrush reporting that turns data into next steps.
Social media content & reporting
Calendars, captions, reel scripts and LinkedIn/Instagram/TikTok growth.
Selected work
Case studies with
verified results.
Every ranking below was checked on a live, geo-located Google results page. Click any card to open the full case study.
Logistics · B2B · Dubai
View case study ↗
Vervo Middle East: 4 years of SEO content
Site content and blog for a freight forwarder since 2022, with commercial service pages ranking alongside the guides.
159articles
5#1 positions
17K+monthly users
Skincare · UAE & KSA · EN + AR
View case study ↗
Khan El Kaser: Gulf-localized content engine
A 64-article operation localizing every skincare question to the Gulf climate, outranking salon chains and global retailers.
#1Google UAE
144keywords
9.7%AI Overviews
Finance · Precious metals · EN + AR
View case study ↗
ISA Bullion: bilingual SEO in a regulated niche
A 1,422-URL content operation competing with banks and global brokers. All four target queries are on page one.
3.2Kvisits / mo
4/4page one
1,422URLs
iGaming · Arabic + English
View case study ↗
An honest casino review, in two languages
Ghostwritten A to Z, written natively in both languages, with dated hands-on tests and findings published against the product.
2languages
8dated tests
20+sections
E-commerce · Skincare · EN + AR
View case study ↗
Beesline: product pages that close objections
A seven-part product page structure for the UAE storefront, written in English and Arabic at full parity.
139product pages
6storefronts
7sections each
Natural skincare · UK
View case study ↗
Hayaty Natural: website content & on-page SEO
An INCI-level botanical glossary, brand narrative pages and a product naming system for a UK Shopify store.
10+INCI entries
9content pages
9collections
LinkedIn · B2B logistics
View case study ↗
Vervo Middle East: a LinkedIn page built from zero
A 100% organic B2B channel where two in three followers work in transport and logistics.
22Kimpressions / yr
5.42%engagement
0paid
Instagram · TikTok · UK
View case study ↗
Hayaty Natural: social from launch to handover
Opened both accounts on launch day and ran them daily for three years with no paid audience.
5KTikTok
1.7KInstagram
~1,000posts
Education · Skincare · AR + EN
View case study ↗
Social operations across three brands
Content calendars, reel scripts, captions and monitoring for five Instagram and TikTok accounts.
415Kaudience
265KTikTok likes
5accounts
About us
Good content starts with good questions.
- BackgroundLed by a strategist with an MA in Law & Economics (Economic Analysis of Law & AI Governance), University of Hamburg
- LanguagesArabic (native) · English (C1)
- Based inCairo, Egypt, working remotely with teams in the UAE, UK, Malta and beyond
Content Authority Lab is a small bilingual content team. For the last six years we've helped businesses grow their online visibility through search-optimized, EEAT-focused, high-converting content: blog posts, web pages, product descriptions, technical guides and in-depth articles across many industries.
We've led the content at Vervo Middle East since 2022, growing organic traffic from a few hundred users a month to 17K+, and worked on SEO at Revbay in Malta from 2022 to 2026, handling keyword research, content briefs, on-page optimization and localized publishing.
Search is changing fast. We bring AEO and GEO into every content strategy, so your pages are easy for both search engines and AI platforms to understand, quote and recommend. A background in statistics and law keeps our writing accurate on complex, regulated topics.
SEMrushGoogle Analytics 4Search ConsoleShopifyWordPressJoomlaHTMLExcelSTATA
From the blog
Notes on search, AI
and content.
Let's work together
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